NOVOMATIC Italia is one of the most complete and important operators in the Italian gaming market due to its nature as a producer and its commercial spirit, which has been going on for many years throughout Europe, and today increasingly takes on the status of a global provider, being able to operate across the entire gaming chain. The Group in Italy is made up of several companies divided into three macro-segments of operations and reporting to the holding company NOVOMATIC Italia S.p.A.:
- The Concessionaires: ADMIRAL Gaming Network, Allstar, HBG Entertainment, HBG Online Gaming
- Gaming Operation: Allstar, Alp.
- Payment Institute: ADMIRAL Pay IP.
ALLSTAR
Allstar manages all ADMIRAL halls on the Italian territory and is Licensee for the game of Bingo. The ADMIRAL Club brand designates a refined, welcoming environment, offering the best performing, most attractive games present on the market, in full compliance with the applicable laws. Its presence in the country has always been characterised by a constructive dialogue with public and private entities. AWP, VLT and betting centres are present throughout almost the entire central-northern part of Italy and are spreading to other parts as well. The halls enjoy the technological support of the NOVOMATIC AG Group as well as the know-how and experience gained all over the world. They feature smoking rooms in compliance with the law, restaurant services and experienced and friendly staff that have been appropriately trained to entertain customers and comply with the most recent regulations, to provide the highest level of support to players.
Over the years, Allstar has further increased its field of specialisation by increasing its involvement in the management of amusement machines (AWP), the maintenance of VLT and AWP machines, and the distribution and rental of NOVOMATIC Italia Group products and services, with the aim of further enhancing the points of sale served, completing the creation of a company that is a 360° gaming operations company throughout Italy.
ALP
Alp S.r.l. was the result of a project which introduced Italy to the idea of creating venues entirely dedicated to gaming. Indeed, the purpose of the "La Palme" project was to introduce a new approach, which is more in line with the operating model of a Casino-type gaming hall. The first Le Palme hall opened at San Giovanni Teatino (Chieti) in March 2010. This venture required an enormous investment in terms of financing, communication, preparation and corporate image management. After consolidating its experience in Chieti, the Group decided to unroll a similar project in terms of range and significance, this time in Civitanova Marche. The third project, in Guardamiglio (Lodi) was completed in the second half of 2018, and in 2021 a new gaming hall opened in Roma Ciampino. Alp, which has been a part of the NOVOMATIC Italia Group since February 1, 2017, places particular emphasis on protecting minors and vulnerable persons. Relying on the concept of Player Care, it places the guest at the centre of its activities, actively working to combat illegal offers and phenomena linked to compulsive gambling disorder, also thanks to careful monitoring of the phenomena adjacent to the venues.
