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The NOVOMATIC AG Group has been in Italy since 2007, specialising in the supply of Newslot and Video Lottery products. To date, NOVOMATIC Italia with over 3,000 employees is one of the most important players in the Italian market and a key part of the Group in Europe, covering the entire gameing chain. From the supply of Newslot and Video Lottery products, the offer has significantly expanded through a firmly established ADMIRAL operations brand, which now comprises over 250 arcades, 16 Bingo halls and the ADMIRAL Gaming Network entertainment machines concession.

headquarter rimini

Services and technologies for the Italian gaming market

NOVOMATIC Italia Spa is the parent company that controls the various companies divided into macro-segments of operations: the State Concessionaires, entities with a state concession issued by ADM (Customs and Monopolies Agency) for the purpose of collecting gaming; Gaming Operations, Gaming Technology and the Payment System. Operating in the Italian market means acting within a system desired by the Regulator both through gaming concessionaires recognised by ADM following public tenders, and through companies dedicated to the provision of gaming and payment services and technologies. 

The range of NOVOMATIC Italia's offer includes physical gaming products and services, also in self-service mode through management systems and cutting-edge technologies, unique system solutions and innovative products. NOVOMATIC Italia develops and markets gaming products through historical commercial brands of the Italian gaming sector like NOVOELSY.

The Elsy brand has been producing electronic devices for entertainment machines since 1995. It is one of the leader brands in the field of HW and FW solutions for video games. The NOVOELSY brand games development department, in the NOVOMATIC Italia group since 2015, is responsible for designing and producing new products by carrying out the complete production process in-house.