The NOVOMATIC AG Group, one of the world's largest gaming operators, employs more than 24,500 people in the 50 countries in which it has operations. From its headquarters in Gumpoldskirchen, Austria, it exports its high-tech equipment and solutions to more than 100 countries. It is active with more than 214,000 gaming terminals in its approximately 2,100 sales outlets and through many rental centres.
NOVOMATIC Italia
The NOVOMATIC AG Group has been in Italy since 2007 and has operated under the name of NOVOMATIC Italia since 2014. The NOVOMATIC Italia holding company has more than 4,000 employees in the country and, at the business level, shows constant development throughout the territory: specialising in the supply of AWP and VLT, NOVOMATIC Italia's range of offerings includes physical and online gaming products and services through state-of-the-art management systems and technologies, unique system solutions and innovative products.
To date, Italy is one of the most important players in the domestic market and the Group's flagship in Europe. NOVOMATIC Italia is the undisputed leading supplier in the Italian market in the VLT segment and an emblem of cutting-edge technology and security in the retail gaming segment.
Over the last few years, the offer has expanded, spreading the ADMIRAL brand to over 300 directly operated gaming points and bingo halls. The concessionaire for amusement machines, ADMIRAL Gaming Network, is flanked by the historic companies active in retail, Allstar and Alp, and, from 2022, HBG Entertainment and HBG Online Gaming, holders of concessions for bingo, betting and online gaming. Through the NOVOELSY brand, the Group develops and distributes a suite of games that are among the most appreciated by players and operators in the domestic market for their reliability and technological innovation.
